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Marketing

Start conversations.Build customer relationships.

Manage social marketing with XtraLeads, turn incoming interest into leads, and stay in touch with customers through XtraKit email and SMS tools.

  • XtraLeads social marketing
  • Lead tracking & AI insights
  • Email & SMS
XtraKit customer messaging workspace with email and SMS options
Marketing in XtraKitProduct preview

XtraLeads

Social media marketing, part of XtraKit

Turn social conversations into your next customer.

Give your marketing team a place to plan content, respond to interest and follow up on leads. Use your social data and AI suggestions to make your next campaign more informed.

From content to follow-up

  1. 01Share something useful

    Create a post and choose when your audience sees it.

  2. 02Respond to real interest

    Find questions in your Facebook comments and Messenger conversations.

  3. 03Save and follow up

    Save a conversation as a lead. Track it as new, qualified, won or lost.

One workspace for your social marketing.

Posts

Draft, publish and schedule text posts for Facebook Pages and Telegram channels. Browse older Facebook Page posts alongside new content.

Messages

Read Facebook Messenger conversations and respond to incoming interest when the Page has messaging access.

Inbox

Keep Facebook Page comments together, load older conversations and reply as your business with the required permissions.

Monitor

Search connected Facebook Page activity for keywords and topics to find conversations worth following up.

Connections

Connect the profiles your business manages using XtraLeads’ shared integrations. Your team does not need a developer app.

Reports

Compare Facebook post likes and comments alongside recorded leads and wins to learn which content gets a response.

AI marketing insights

Learn from the posts you choose.

Select Facebook Page posts for AI to study their content, engagement and recorded lead outcomes. Get suggestions for content experiments and topics your team can test.

Save leads from Facebook comments and Messenger, then track their progress. Reports show recorded wins beside engagement so your team can compare content with follow-up outcomes.

AI analysis runs when you request it and the service is enabled. Private messages and customer names are excluded. Suggestions and recorded wins do not prove that a post caused a sale.

Connect the channels you manage.

Facebook

Page posts, comments, Messenger, reports and leads

Instagram

Connect Professional profiles through a Facebook Page

LinkedIn

Connect organization Pages your business administers

Telegram

Publish, schedule and archive new channel posts

Coming soonTikTokYouTube

Features depend on channel access and permissions. Instagram and LinkedIn currently support profile connections; publishing and messaging for those networks are not available yet. Telegram archives posts from connection onward.

The everyday essentials

Reach your audience. Follow up on interest.

A closer look at the tools available in your marketing workspace.

Social media marketing

Use XtraLeads to organize supported social channels, plan posts and manage Facebook conversations from one workspace.

Social lead tracking

Save inbound Facebook comments or Messenger conversations as leads and track new, qualified, won and lost outcomes.

Engagement & AI insights

Compare Facebook post engagement and recorded lead outcomes. Request AI analysis of selected posts to guide your next content experiment.

Customer email

Send email updates to selected customers from your XtraKit customer workspace.

SMS messaging

Use your own TextCus API connection or purchase prepaid XtraKit SMS credits to send customer messages.

Customer organization

Keep customer details and groups together so your team can choose who to contact and follow up with.

How it works

From your next post to your next conversation

  1. Choose your audience and channels

    Connect the social profiles you manage in XtraLeads, and organize existing customer contacts in XtraKit.

  2. Share and respond

    Publish or schedule supported social posts, answer incoming Facebook questions, and send customer email or SMS updates.

  3. Follow up and learn

    Record interested people as leads, track confirmed outcomes, and compare post engagement with AI suggestions for your next campaign.

Email and SMS message composer in XtraKit
Marketing in actionProduct preview

Your next step

Make more time for your business.

Explore XtraKit for yourself, or talk to our team about the tools that fit your business.